Who What Wear Daily is Catching On...Line

The ladies of Who What Wear Daily report to their readers the absolute latest in fashion, from who was wearing what to how to wear what the celebrities are wearing. 

Katherine Power and Hillary Kerr have stepped up their game by now broad casting mini episodes on their WWWD TV! Their most recent episode covers a topic we love dearly, Earth Friendly Fashion:

Sephora: THE BOOK!

Sephora has published its very first beauty book, entitled Sephora: The Ultimate Guide to Makeup, Skin and Hair From The Beauty Authority. It is jam-packed with great beauty secrets. It includes how-to’s and pro tips that were originally reserved for the beauty insider industry.

Melissa Schweiger, fashion and beauty journalist and former Sephora beauty editor, is the author of this one-of-a-kind guide. She went to New York University and graduated with a BA in journalism. She has worked at New York Magazine, Hamptons Magazine, Seventeen and Marie Claire.

If you’re absolutely addicted to Sephora and the guide just isn’t enough you may want to get more tips and information on the latest trends at Sephora's blog. Perhaps you need more visuals than text - check out Sephora on YouYube. It has all the tips and how-to's on video along with some behind-the-scenes action.

Should Unilever Be Criticized for Hypocrisy?

Last month Unilever got some serious flak for it’s Axe ads, which portray women in an, ahm, interesting way. Part of the branding effort was to show Axe as a deoderant whose scent drives women completely crazy - even the most innocent schoolgirl transforms into a wild pole-dancer.

Taken seriously, it does seem rather hypocritical that the same company that put out the Dove Evolution video that went viral (at about 5 million views) and created the Campaign for Real Beauty. And of course there is "Onslaught" that drew similar attention in its "exposé" of the beauty industry and the ways in which it attacks the psyche of young girls, showing them unachievable goals of perfection and perpetuating issues of low self esteem.

Watch and see for yourself. And ask yourself this: does it matter that these two "campaigns" - the rather sexist (?) Axe ads and this viral video - are products of the same corporation? Or are people overreacting to a campaign that is supposed to be tongue-in-cheek? Is Unilever just as guilty for sending a message that could be construed as sexist?