We Add Up

We Add Up - "is a tremendous marketing tool to promote the important message about the climate crisis." - Al Gore

They use organic T-shirts to make a statement. When you purchase a shirt you're literally counted in the fight against global warming. The number printed on your shirt represents your place in the sequential global count of all the people who are taking steps to help stop climate change. 

Along with the T-shirts they offer tote bags, mugs and water bottles. Make a difference and prove that every single person counts!

Rogan for Target

Rogan Gregory is the latest featured designer for Target's GO International line of clothing. He is a New York City based designer who has a cult-like following because of his environmentally conscious voice.

What's special about Rogan for Target is that he promises a commitment to organic cotton and affordable prices. The collection is reminiscent of urban safari chic with a touch of sophistication.

His inspiration came from nature, using natural patterns and prints that you would find in the wild. He chooses basic black and white, with neutral colors, and just a few pops and hints of accents with yellow and blue.

What does "Organic Cotton" Mean for Your Wardrobe?

Knowledge is Power.

Many companies these days are giving us the option of buying clothing made out of "organic cotton." And sure that sounds great. But do you know the intricacies of the label? Organic clothing is made from cotton grown on organic farms. Advocates say that it is better for the environment because it is made without pesticides, herbicides, or chemical fertilizers.

Treehugger.com gives it to us straight - saying, "Conventional cotton is one of the most chemically-dependent crops, sucking up 10% of all agricultural chemicals and 25% of insecticides on 3% of our arable land; that's more than any other crop per unit. That adds up to 1/3 of a pound of chemicals to produce enough cotton for a t-shirt, and 3/4 of a pound for a pair of jeans. And that's just not bad for the planet; 20,000 deaths occur each year from pesticide poisoning in developing countries, many of these from cotton farming, according to the World Health Organization (WHO)."

Organic cotton must be certified by a third party organization according to the rules and regulations of what is allowed in the cultivation process. In the U.S., the US Department of Agriculture (USDA) has the final say to whether or not a product can be labeled "Organic Cotton."

However, this label applies only to the way the cotton is grown, not the way it is processed. And keep your eyes peeled, because just because a product may use organic cotton, it can also be made with synthetic materials as well. So look for those numbers that will tell you if something is 100% organic or not.