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Friday, January 9, 2009

Have No Fear, Natural & Organics Will Survive the Recession

The economy ain't doing so hot, in case you hadn't noticed, but guess what? According to expert, natural and organic cosmetics will "hold up well in 2009" regardless.

Of course, the sector won't have nearly the same dramatic sales growth that it's had in the past few years, but still. A lot of people are trading down and not spending as much on beauty products, sure, but consumers are "unlikely" to give up their commitment to organic products just to save a few pennies, said Organic Monitor's Tina Gill.

After all, premium & high-end branded products are still more expensive. For this reason, mid-range and private label organics will sell better than luxury options, she predicted.

Check out the entire report on the European organic cosmetics market's reaction to the global recession.

Labels: economy, organic beauty

posted by Ana Yoerg @ 8:27 PM | Permalink
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Anonymous Mario Badescu Skincare said...
Although I agree with your post, I think every industry is still affected by the economic status at this time somehow even if some are better off than others. I do think people are needing instead of wanting skincare more and more in 2009.
January 22, 2009 11:22 AM  

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Tuesday, September 16, 2008

Cosmetics Consumer More Likely to Stick With Their Faves

Just 30% of women are willing to switch their cosmetics brands, and nearly half (48%) would change what they use for personal care, like deodorant and shampoo.

In contrast, nearly 7 in 10 women said they would be okay with changing their over-the-counter medicine choice.

Brand loyalty is also weak in the food category, according to the ShopSmart survey - via Cosmetics Design. The majority of women would change their purchase habits for products like milk and eggs.

Of course, they said they would do this if it meant a cut for their household spending bill. How long will it be before the economic stress will cause them to change which cosmetics they buy?

Labels: economy, research and stats

posted by Ana Yoerg @ 6:15 PM | Permalink
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