Beauty PR Firm Picks Top 2009 Trends

Pierce Mattie PR announced its top picks for 2009 trends in natural and organic cosmetics, saying that being "green" or natural would no longer be sufficient and that companies will have to focus on specific ingredients for targeted results.

Blueberry, for example, will be in more skin care products because of its high level of vitamins, antioxidants, amino acids, and fatty acids.

Acai, goji berries, acerola, and baobab all have properties that make them suitable for different cosmetic applications, Pierce Mattie said. Acerola, for instance, will be used more in skin care products that target redness and inflammation because of its high vitamin C content.

Spices, too, will show up in products: The Indian spice turmeric has medicinal properties that make it suitable for several applications including hair care, sunscreen, and anti-acne. Argan oil has already become a popular anti-aging ingredient, and the resin myrrh is expected to gain in popularity as Ayurveda takes off in the US.

Cosmeceutical products will also influence ingredient trends. Palmitoyl Tripeptide-3 will be marketed as a temporary alternative to cosmetic procedures, and probiotics may take a place in clinical like products.