Cosmetics Consumer More Likely to Stick With Their Faves

Just 30% of women are willing to switch their cosmetics brands, and nearly half (48%) would change what they use for personal care, like deodorant and shampoo.

In contrast, nearly 7 in 10 women said they would be okay with changing their over-the-counter medicine choice.

Brand loyalty is also weak in the food category, according to the ShopSmart survey - via Cosmetics Design. The majority of women would change their purchase habits for products like milk and eggs.

Of course, they said they would do this if it meant a cut for their household spending bill. How long will it be before the economic stress will cause them to change which cosmetics they buy?