Ethics On Par with Price When It Comes to Purchase Decisions

Despite growing concerns about prices, consumers are still putting placing importance on the ethics of the company they are buying from: 34% said that they consider ethics, while 35% used a product's price and value as their main consideration.

The survey was conducted by The Body Shop - for whom it probably makes sense to publish results that lean towards ethical choices - and it is lacking one major statistic: what consumer actually decide. As we all know, it is much easier to say than it is to do.

When asked how often they actually made purchasing decisions based on ethical values, 40% said they did so weekly. Okay, we'll take it.