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Friday, July 18, 2008

More Language 'Of the Green,' Plus Comments

A few from the LOHAS green glossary that should not be overlooked:

100-mile diet: The purchase and consumption of food that has been grown, produced or manufactured within a 100-mile radius of where you live. Studies show goods shipped across the country, on the other hand, involve significant amounts of fuel.
Ana Says: It's not just expensive fuel, it's less trucks. Remember your last road trip and how you cursed those belching, enormous, highway-hogging trucks?

Biomimicry: A new design strategy that seeks to observe nature and emulate its best ideas, especially when it comes to waste reduction and limiting environmental impact.
Ana Says: Nature, not mother, knows best.

Community-supported agriculture (CSA): A community of individuals who pledge to support a local farm's operations in exchange for weekly deliveries of seasonal produce. Members usually pay for an entire season upfront, or in monthly or weekly installments.
Ana Says: My sister does this, in DC. Oh, the pie we ate, when rhubarb was in season...

Cradle to cradle: A phrase brought into the mainstream by William McDonough and Michael Braungart in their book "Cradle to Cradle: Remaking the Way We Make Things" (North Point Press, 2002); refers to manufacturing processes that are efficient and practically waste-free.
Ana Says: Check out McDonough's life-changing lecture on Ted.com.

Guerilla gardening: The practice of cultivating plants and foliage on someone else's land, usually without permission.
Ana Says: It's squatting - for the good of the earth!

Hybrid car: A car that uses two forms of power — an internal combustion engine and an electric motor.
Ana Says: Yes, like they used to just have down in Silicon Valley, and now everywhere. Hybrids are just. plain. sensible. (Like flats used to be.)

Triple bottom line: A corporate framework and measurement of performance that recognizes the interdependence of economy, ecology and equity.
Ana Says: Presidio MBA, all-the-way.†

Upcycled: Refers to waste materials that are recycled into something of greater value or use.
Ana Says: Can I upcycle my husband?

Labels: campaign for safe cosmetics

posted by Ana Yoerg @ 9:38 PM
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