David Babaii & Kate Hudson Aid the Wild

David Babaii is the man behind many of the natural, unique, free-flowing, and full of un-tamed spirits hairstyles that the celebrities are sporting today. Vogue has named him "the King of Curl" and he has become a celebrity in his own right with a few of his celebrity clients being Angelina Jolie, Scarlett Johansson, and Sarah Jessica Parker.

He has joined forces with Wild Aid to use his expertise in the fields of hair care and beauty, to help conserve wildlife. With this project he's partnered up with none other than Kate Hudson. She has been nominated for an Academy Award and has also won a Golden Globe Award. She is proud to bring the first line of hair care products that support animal rights activism to the world's attention.

In their latest Ad campaign, Kate Hudson is posing with wild lion cubs and a fierce cheetah. The tagline is "Tested on Kate. Not on Animals."