Whole Foods To the Rescue

Whole Foods has just released its new certification: Premium Body Care. They are now certifying all of their products under this label to give customers a better idea of what they are purchasing.

From the website: "There are many non-natural components and processes in most U.S. body care products. Even those labeled "natural" may contain harsh preservatives or ingredients with environmental concerns." (We agree.)

Products containing all of those nasty chemicals that we hate will not receive that Whole Foods seal of approval. They have outlawed those harmful ingredients like parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates.

Among the Whole Foods new set of standards:

Preservatives are necessary in body care products, especially water-based products. Our Premium Body Care standard allows only milder preservatives. They must be shown to function properly, yet have a lower likelihood of causing cosmetic-related allergies and sensitivities.

Surfactants are used for cleaning, degreasing, emulsifying, conditioning and creating foam. They also remove essential fatty acids and may be irritating to the skin. Our Premium standard allows only the safest, most gentle types available.

Fragrance is a component that most people expect in premium products and, if naturally derived, may have aromatherapy benefits, as well. For philosophical and safety reasons, only natural essential oils and components of natural essential oils are allowed as fragrances in our Premium standard.

We're happy that Whole Foods is trying to educate its consumers about the type of products that they are putting on the skin of themselves and their loved ones. And, they're partnering with our friends, the Teens for Safe Cosmetics. Check them both out!