Power to the Consumer! Cosmetics Purchases Require Self-Education and Awareness

It appears that the media is trying to strike fear into the hearts of cosmetic and skin care consumers. However, what it really ought to be is ‘a word of caution,’ and a step towards taking the time out to educating ourselves. Consumers see news headlines that read of the latest chemical scandal or the latest finding of cancer caused by certain ingredients and soon there after millions of people tossing out all of their products, growing wary of future purchases. They become nervous, skeptical, and sometimes just plain freaked out.

Now the question has arisen: ‘Is Natural and Organic Skin Care Safer?’

We often assume that the products on the shelf are safe - why else would they be there? Consumers want to trust that the products have been run through series of tests and passed with flying colors. What most people don’t know is that there is no real regulation from the FDA when it comes to cosmetics. Scary, huh.

The best thing for a consumer to do is to simply become more aware of the products they are using and its ingredients. Just about any company can say they are ‘organic’ or ‘natural’ but a savvy consumer can read the label and discover if it is, in fact, true. Also, it benefits shoppers to learn more about the certification that is required for a product to be considered organic or natural. Knowledge, as always, is power.