Edelbio

Monday, October 1, 2007

DAY ONE. Let the games begin...

Team Edelbio arrives at the Exposition Center, with only minor delay. The target time of 8:00am duly met, they soon realize that much has changed from The Cosmeeting of the Day Before. Carpets are laid, with various colors to complement each category: Blue for Spa, Green for Natural, Gray for Beauty Niche, and Pink, well, everywhere. Perhaps a color consultant was flown in for the occasion.

They hastily but thoroughly prepare the stand, with a discriminate eye for detail and interest in what will appeal the eye. With so much to overwhelm passersby, it is better to be distinct through simplicity. Then, disaster strikes, in olfactory form. The slickly-dressed representative from a perfumery only a few meters away is spraying his wares on plush black feathers –-someone tell me what is wrong with that picture!—and the air is thick with sickly scent. Maybe their perfume is acceptable one at a time, but the combination of ten or more aromas at once is giving Team Edelbio mad headaches and will surely offend potential clients. Whatever will they do? Will they overcome this obstacle?

posted by Ana Yoerg @ 1:28 PM
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