Summer Rayne Oakes
is a woman on a mission. She has embarked on a journey of "cause-related modeling and innovative sustainable design/development projects to push sustainability issues through fashion and media."
Oakes has made herself known as The Eco-Model. "In addition to this, Summer Rayne is now a spokesperson, resident expert, and youngest Board of Advisors for Planet Green, Discovery Network’s new eco-lifestyle network that launched June 4, 2008 to 50 million households."
Oakes can now add officially published author to her resume. She has launched her new book: Style, Naturally
. The book provides insane amounts of information on ethical fashion and natural beauty. From the NY Post:
Summer describes the tome as an “irreverent, witty” guide for green virgins. And yet, for all her self-serious references to being a “sustainability strategist,” Summer is wry and savvy, admitting a desire to “obliterate” competing books because hers “looks so much better.” She also acknowledges, “Not everyone’s going to spend $20 to save a polar bear.”
Treehugger gave Ecorazzi these juicy details:
Style, Naturally is aimed at women “who love style, but may not have “environment” or “green” in their lexicon” says Summer Rayne. The approach is one of openly stylish seduction with 350 pages and 500+ images full of rich colours and beautiful images, showing how much fun we can all have with contemporary ethical fashion and beauty products.
It also goes in depth featuring interviews with industry insiders including many TreeHugger favorites such as Galahad Clark of ethical shoe brand Terra Plana, Blake Mycoskie of Toms Shoes, Natalie Chanin of Alabama Chanin and in the beauty section Horst Rechelbacher the founder of Aveda.
Pick up your very own copy at Barnes and Noble.
Labels: beauty products, celebrity, fashion, green lifestyle